Naranja X
Evolution of a Digital Wallet for Millions of Users
We’ve supported the evolution of Naranja X’s mobile ecosystem with a twofold focus: improving digital acquisition through a secure, biometric onboarding experience, and expanding what it has to offer through a new app ready to scale its financial services.
Highlights
The Challenge
As part of its expansion into fintech territory, Grupo Naranja set out to launch an e-wallet. Our challenge was to build a new app that would expand its market reach and streamline the onboarding process, boosting conversion and security through biometric capabilities.
The Solution
We supported the development of a new native mobile application, built to scale functionalities and sustain the growth of the financial ecosystem.
In addition, we designed and implemented a comprehensive digital onboarding process aligned with security standards and biometric validation, reducing friction in a long and critical flow for user conversion.
The Outcome
We delivered a more robust mobile platform, aligned with the brand and ready to keep growing.
About Naranja X
Naranja X is Grupo Naranja’s fintech branch and it provides digital financial services to more than 9 million people in Argentina. Its app brings together payments, transfers, top-ups, investments, and more, making it a key player in the country’s digital financial ecosystem.