The event, organized by AMDIA, Estudio Saccone and Polo IT La Plata, was held on November 22 at the Economic Science Council. The first edition in La Plata of one of the greatest marketing events in Argentina gathered key speakers of the sector as well as of the technological industry; among them, Alfonsina Chesini (CEO of Flux IT), who shared “A quick look into transformation in the IT world”, in the panel discussion “Identity, Technology and Creativity”.
“We are becoming the link between IT areas and Business. Transformation is human and requires relations among all areas.”
Highlighted Alfonsina in the Marketing Shake La Plata, emphasizing the cultural change necessary for all organizations that aim at advancing in the path of digital transformation.