6 November, 2016

ISA ‘16: the after talk

Again, the UX team of Flux IT took part in Interaction South America, the 8th edition of which took place in Santiago de Chile.

The 8th round of ISA conference was about the discipline of Interaction Design and User Experience in 3 specific contexts: disruptive methods, innovative contexts and new manners to organize UX teams.

In this occassion, UXers of Flux IT had the chance to be part of the event not only as viewers, but also as protagonists by means of 2 sessions with the community based on experience acquired in Health and Agricultural sectors.

JULY: proposals

The first day of the event is Community Day, which was used for community talks and workshops by national and international experts of the UX environment. Speakers are pre- selected by a board which receives proposals regarding cases, methodologies and experience acquired.

For the 2016 edition and with the experience acquired, our UX team used the experience of the most interesting projects carried out during the year trying to get the most significant experience to be shared with the designers community.


“In winter, we have started to think about the possibility to organize sessions for the community. We met the team and prepared a brainstorming to adapt what we have worked with the ISA 16 guidelines.”
Lucrecia Feller, UX leader at Flux IT 


The selection process was very difficult. There was a lot to be said! We sent the proposals after a month of debate and preparation and we crossed our fingers. On September 21, we got that email and the ISA 16’ team confirmed that we would be part of the event as speakers during the Community Day. (we celebrated twice). Sessions selected were “Innovation in health: patient at the heart of design”; and “Encounter of two worlds: UX strategy in agricultural context”.


“All this preparation until the Board determines what works are selected to be exposed is stressful considering that there are more specialized professionals and that the possibility to reach that stage is more distant. But also, we grow professionally as a team and, therefore, we had the privilege to represent Flux IT in this great event.”
Nadia Heffner, UX designer at Flux IT


OCTOBER: preparation

Although the team decided that there would be individual exhibitions, content was planned jointly and we decided to include our own experience.


“We focus on thinking about the message we would like to give to people, what we would like them to get from our sessions, what the input we would do for the audience would be.”
Lucrecia Feller, UX Leader at Flux IT


Health proposal was taken from innovation and trends and the story included practical examples of what has been implemented in different projects carried out during the year. We have also discussed B-plataform, the powerful platform for genomic analysis that belongs to Bitgenia, a spin off of Flux IT.

The second session was 100% based on the Palenque Project, a case of success of Flux IT related to the Agricultural Sector and BigData, in which we have also worked on User Experience.

Fluxer audience could enjoy the avant premiere of the sessions, which were presented at internal level before the event within the framework of a space that, at Flux, is called “perspective cycle”.


NOVEMBER: transfer

On November 3, the conference started formally. Our Uxers would take part during the afternoon. There were more than 60 sessions including workshops which took place (many simultaneously) in 10 rooms throughout the day within the Community Day workshop.

“It was great to be able to tell what we do. In each project, we learn a lot about the topics, the sector and it is good to show that in concrete cases and decisions we make. It is really interesting to listen to that and this is why I also want to say this and I want it to mean something for someone.”
Paula Castro, UX designer at Flux IT


One fluxer of the team has also been part of the event as volunteer, another possibility offered by ISA to be an active part of the event collaborating with different aspects of the organization.


“Being part of Interaction South America 2016 was a demanding but enriching experience.”
Nadia Heffner, UX designer at Flux IT



The other two days of ISA 16’, we could enjoy renowened speakers and representatives of huge companies that are very important for the UX community. This type of events imply a true introspection and promote ideas to be implemented in the place in which each UXer usually is.

This year, in particular, we had the great intervention of Alan Cooper, an expert in the subject and who also comes from the computing and programming environment (the “father” of Visual Basic programming language). He closed the event and gave a speech that was really inspiring during which we have all thought about how our discipline is marking the future of humankind and our responsibility regarding this with an approach to sustainability. It was really touching and disruptive.

ISA allows to share experiences and knowledge, to build relaitions with people from the community, make new contacts, explore and understand the state of discipline in the host country and at general level.

Last, something that we always see during ISA is the application of UX to different sectors and disciplines, based on experience, always on the ground. Every day, the activities of a Uxer have different perspectives depending on the project and the sector within which it is carried out. Therefore, the disruptive aspect in the event  was taken as from trends and also application contexts of the UX discipline (for example, how UX people from youtube work and the way in which they involve youtubers in teams; the creation of innovative laboratories within the Chilean Administration relating government with people; user experience regarding old people as motivation to improve life of society as a whole).

“We have really enjoyed this ISA edition. We have even experienced an earthquake for the first time. It was literally a shake in our lives!”
Lucrecia Feller, UX leader at Flux IT